A sharing of experiences, tales and rants of the path leading up to and including my 6th startup company (the Rubicon Project). 6 startups = $1BN+ market value including 1 IPO, 2 acquisitions, 1 failure, millions in venture capital $, hundreds of employees in cities worldwide and the building of my latest venture, the Rubicon Project - one of the fastest growing advertising companies in history.

Creating a Culture of Innovation: Cultural Values

By Frank Addante

I did this video interview for Dog and Pony (below) about Creating a Culture of Innovation. Many of the viewers asked that I share our list of Cultural Values here at the Rubicon Project. So, here they are...




the Rubicon Project Cultural Values



Innovation:

We invest our thinking and resources into change that will propel the industry and this company forward.

Transparency:
Knowledge is powerful. Transparency keeps us honest. We believe in the highest level of transparency possible with our team, investors and customers.

Active Communication:
Communication makes or breaks relationships. We will devote time and effort to make communication a priority.

Humility:
While we enjoy winning, we will not let our success get to our head.

Respect:
Team development is top priority for us. We hold in each other in high regard and have zero tolerance for disrespectful behavior.

Community:
We consider ourselves to be fortunate and believe in paying it forward to those in need.

Competition:
We are driven to win and are highly competitive; externally not internally.

Pride:
Personal pride in our work is the number one criteria for our team members.

Speed:
We go fast but don’t hurry.

Do More with Less:
Constantly find ways to do twice as much with half as much time, money and resources.

Mistakes are OK:
If we aren’t making mistakes, we aren’t moving fast enough. Making mistakes is key to innovating and learning.

Fun:
We will celebrate our wins together, big and small.


For more about the Rubicon Project culture - visit our culture blog.

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